HOMEGROWN
Home Grown was a project I completed as part of my Bachelor of Graphic Design. The objective of the project was to invent a hospitality business and design the branding it would use. The business I chose to invent was ‘Surprise’ a cake bakery and delivery service with a twist. When ordering cakes through ‘Surprise’ the customer simply tells the bakery what the recipient of the cake likes and dislikes then sets a level of creative licence the bakery is allowed to take. This way any cakes ordered through ‘Surprise’ will be a surprise for everyone who receives them, even the person who placed the order.
A selection of the brand materials I made for Surprise Cake delivery service